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How Offers Work

How Much Will an Investor Pay for My House? (NJ)

By Tom O'Donnell ·

How do cash investors decide what to offer?

Most cash investors in NJ start from the home's after-repair value (ARV) — what it would sell for fully fixed up — then subtract the cost of repairs and their costs and margin. A common rule of thumb is roughly 70% of ARV minus repair costs, though a fair local buyer will adjust for your specific home and explain the math. The result is below retail but comes with no fees, no repairs, and a fast, certain close.

“What will a cash investor actually pay?” is the question every seller wants answered before they pick up the phone. Here’s the real framework most investors use in New Jersey — and how to spot a fair offer.

The starting point: after-repair value (ARV)

Investors begin with the ARV — what your house would sell for fully renovated — based on recent comparable sales nearby. That’s the ceiling. They then work backward from it.

The common rule of thumb: 70% of ARV minus repairs

A widely used starting formula is:

Offer ≈ (70% × ARV) − estimated repair costs

The roughly 30% gap isn’t all profit — it absorbs the investor’s resale commissions, closing and holding costs, and risk, with margin left over. A fair local buyer treats this as a starting point and adjusts for your home’s actual condition and the local market.

A worked example

Say comparable renovated homes in your area sell for $300,000 (ARV) and your house needs about $40,000 in work:

StepAmount
After-repair value (ARV)$300,000
70% of ARV$210,000
Less estimated repairs− $40,000
Approximate cash offer$170,000

Now compare that to a traditional sale of the same fixed-up home: minus 6% commission ($18,000), minus the $40,000 in repairs you’d fund yourself, minus months of mortgage, taxes, insurance, and utilities, minus possible buyer concessions — the net often lands much closer to the cash number than $300,000 suggests, and without the time, risk, or hassle.

Fair offer vs. lowball

The difference isn’t the formula — it’s transparency. A fair buyer shows you the ARV, the repair estimate, and their costs so the number is explainable. A lowball arrives with no reasoning and a ticking clock. Always ask: “How did you get to this number?”

When you request an offer from Tom, we show our work — the comps, the condition adjustments, and the costs — so you can decide with full information and zero pressure. For a deeper breakdown, see how cash home offers are calculated and cash buyer vs. iBuyer vs. agent.

Frequently asked questions

What is the 70% rule? +
It's a common investor rule of thumb: offer about 70% of the after-repair value (ARV) minus the estimated cost of repairs. The 30% gap covers the investor's resale costs, holding costs, and profit margin. It's a starting point, not a hard law — a fair buyer adjusts it for your home's condition, location, and the local market.
Why is a cash offer below market value? +
Because the cash buyer takes on everything you'd otherwise pay for: the repairs, the months of holding costs, the resale commissions, and the risk. You're trading some price for speed, certainty, and zero hassle. After you subtract a traditional sale's commissions, repairs, and carrying costs, the net gap is usually smaller than the headline numbers suggest.
How can I tell if an offer is fair or a lowball? +
A fair buyer shows you the math — their ARV estimate, the repairs they're pricing in, and their costs — so the number makes sense. A lowball comes with no explanation and often high pressure. Ask how they reached the figure; a trustworthy buyer answers plainly and in writing.
Will you tell me how you got to your number? +
Yes. Tom walks you through the comparable sales, the condition adjustments, and the costs behind every offer. You'll understand exactly how we reached the figure, with no pressure to accept.

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